The Europe Tissue Paper Market demonstrates steady growth. Valued at USD 13,588,414.91 thousand in 2020, the market reaches USD 17,652,630.99 thousand by 2028, expanding at a CAGR of 3.1% during 2021–2028. This report analyzes market dynamics, segmentation, drivers, restraints, opportunities, and competitive landscape, based exclusively on Data Bridge Market Research insights.

Understanding Tissue Paper

Tissue paper offers absorbency, softness, and disposability for hygiene applications. Key types include toilet paper (dominant for easy disposal), tissue towels, napkins, facial tissues, and wipes. Distribution favors retail stores for variety and service. End-uses span home care (dominant from hygiene awareness), commercial, healthcare, and hospitality. Globally, it aligns with sustainability via recycled variants amid deforestation concerns.

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Market Size and Growth Projections

Hygiene awareness and product variety fuel growth. Valued at USD 13,588,414.91 thousand in 2020, the market reaches USD 17,652,630.99 thousand by 2028 at a CAGR of 3.1% (2021–2028).

Source: Data Bridge Market Research

Germany leads from health/hygiene awareness. U.K. and France grow from COVID-driven priorities (hand towels over dryers).

Market Segmentation

By Product Type

• Toilet Paper → Dominates in 2021 for easy disposal.
• Tissue Towel
• Paper Napkin
• Facial Tissue
• Wipes
• Others

By Distribution Channel

• Retail Stores → Dominates in 2021 for sales potential/service.
• E-Commerce
• Direct Sales
• Others

By End-Use

• Home Care → Dominates in 2021 from hygiene awareness/variety.
• Commercial
• Personal Care
• Healthcare
• Hospitality
• Others

By Countries

Germany, U.K., France, Spain, Italy, Russia, Belgium, Netherlands, Switzerland, Turkey, Rest of Europe.

Key Drivers Fueling Growth

• Changes in priorities from hand dryers to hand towels post-COVID.
• Increase in health/hygiene awareness.
• Rise in facial tissue demand.

Restraints

• Fluctuating raw material prices.
• Strengthened regulations on deforestation.

Opportunities

• Emerging revenue pockets via new developments/product pipeline.

Competitive Landscape

Major players include:

• Procter & Gamble
• KCWW
• KP Tissue Inc.
• Cascades Inc.
• Irving Consumer Products Limited
• Asaleo Care Limited
• Lucart S.p.A.
• Georgia-Pacific
• METSÄ TISSUE
• SOFIDEL
• von Drehle Corporation
• First Quality Enterprises, Inc.
• Clearwater Paper Corporation
• Gorham Paper & Tissue
• Nova Tissue Company Ltd
• Flower City Tissue Mills Co.
• Paloma
• Global Tissue Group, Inc.
• Essity Aktiebolag (publ)
• WEPA Hygieneprodukte GmbH
• Others

Recent developments: July 2021 – Essity acquired 75% of ABIGO Medical for advanced wound care tissue expansion.

Future Trends and Opportunities

Trends emphasize hygiene and variety. Opportunities in awareness and pipeline products.

Conclusion

The Europe Tissue Paper Market advances to USD 17,652,630.99 thousand by 2028 at 3.1% CAGR, absorbing hygiene needs sustainably. Stakeholders should leverage awareness to address regulations and seize home care opportunities. Prioritizing Germany's lead will ensure soft progress.

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