The global food and ingredient industry is witnessing a steady shift toward natural, clean-label, and easy-to-handle sweetening solutions. In this context, honey powder has emerged as a versatile ingredient that combines the nutritional and sensory benefits of honey with the convenience of a dry, shelf-stable format. According to industry estimates, the global honey powder market was valued at US$ 510.1 million in 2024 and is projected to reach US$ 901.5 million by 2035, expanding at a CAGR of 5.4% from 2025 to 2035.

Market Growth Driven by Natural and Convenient Formulations

Honey powder is essentially dehydrated honey, produced through spray drying, freeze drying, or vacuum drying processes. It retains the natural sweetness, aroma, and flavor of liquid honey while eliminating challenges related to stickiness, storage, and transportation. These functional advantages make honey powder particularly attractive for processed and convenience food applications, including bakery products, instant beverage mixes, seasoning blends, and nutraceutical formulations.

One of the key drivers supporting market growth is the expansion of global honey production. Stable upstream supply has strengthened confidence among ingredient manufacturers and food processors. Global honey production reached nearly 1.9 million tons in 2023, providing a strong raw material base for powdered honey production. Improved beekeeping practices, disease management, and quality control systems are further enhancing the reliability of honey supply chains.

Rising Adoption in Processed and Convenience Foods

The growing demand for processed foods, ready-to-mix beverages, and clean-label snacks is accelerating the adoption of honey powder worldwide. Compared to liquid honey, the powdered format offers better dosing accuracy, easier blending with dry ingredients, and longer shelf life, making it highly suitable for industrial-scale food production.

Despite being priced higher than conventional sugar, honey powder continues to gain traction due to increasing consumer preference for natural sweeteners and minimally processed ingredients. Manufacturers are investing in advanced drying technologies to improve flavor retention, solubility, and rehydration performance, enabling premium product positioning across bakery, beverage, and nutraceutical segments.

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Organic Segment Leads Product Demand

By product type, the organic honey powder segment dominated the market with a 61.2% share in 2024. Rising awareness around pesticide-free beekeeping, traceability, and sustainable sourcing has fueled demand for certified organic honey powder, especially in high-end food, beverage, and health-focused applications. Brands are increasingly highlighting organic certifications and partnering with regulated beekeeping cooperatives to strengthen consumer trust. Meanwhile, conventional honey powder continues to serve cost-sensitive industrial customers, ensuring balanced market growth.

North America Maintains Market Leadership

North America led the global honey powder market in 2024 with a revenue share of 49.1%, supported by strong demand from bakery, beverage, nutraceutical, and seasoning manufacturers. The region’s leadership is reinforced by advanced food processing infrastructure, high adoption of spray-dried ingredients, and strong consumer inclination toward clean-label products. While Europe and Asia Pacific are witnessing gradual growth, North America is expected to retain its dominance through continuous product innovation and robust B2B demand.

Competitive Landscape and Recent Developments

The market is moderately consolidated, with key players including ADM, AmTech Ingredients, ASR Group, Ohly, Norevo GmbH, and GloryBee Foods. Companies are focusing on capacity expansion, R&D, and customer-centric innovation. For instance, Ohly’s investment in modernized production facilities and a new Customer Innovation Center highlights the industry’s focus on advanced formulation support and sustainability.

Outlook Ahead

As demand for natural, functional, and easy-to-use sweeteners continues to rise, honey powder is well-positioned for sustained growth. With strong backing from global honey production, expanding processed food applications, and premiumization trends, the honey powder market is set to play an increasingly important role in the future of clean-label food formulations through 2035.